your buyers confess in public.
You leave with
the map.
In 30 minutes.
We point LinkedIn ads at them and capture warm decision-makers. On the call we draw your map live: where the list comes from, how the ads run, who follows up.
“I draw it with you on the call. You keep the map either way.”
Bogdan Liutic, founder @ CR8
★★★★★4.9 / 5 across 7 public reviews on LinkedIn
will LinkedIn ads pay back for you?
three numbers. you get what a client costs you to win against what they are worth to you (LTV : CAC), then our price. if the math works, pick a time. if it does not, we say so now, not at week 6, and you keep the math.
step 1 of 3, your numbers
your numbers.
a client is worth $ over its life. we close % of qualified sales calls. we would put $ a month into LinkedIn ads.
lifetime value means the first deal plus renewals. be honest with it. the math only works if you are.
receipts.
cautious, trust-first buyers. two bid settings, side by side, at the same click rate.
"25+ qualified CEO and Executive leads from organisations $50M to $500M revenue."
the campaign that smoked the benchmark.
every review is public and named on LinkedIn. go check. message any of them.
the stack we wire for you.
Apify
Claude Code
Clay
Apollo
LinkedIn Ads
ZenABM
RB2B
HeyReach
n8n
HubSpot
Slack
NotionRB2BHeyReachn8nHubSpotSlackNotionApifyClaude CodeClayApolloLinkedIn AdsZenABMfour gates. miss one and we say no on the first call.
you keep the map and the math either way.
a new client is worth $10K+ to you over its life.
pass or noyour buyers are on LinkedIn, and enough are reachable.
pass or noat least $2,000 a month of ad spend, so $6,000 per 3 months, paid to LinkedIn.
pass or noa named person on your side answers everyone who engages, the same day.
pass or nowhat we stand behind
warm decision-makers in your CRM, the same day, with a reason to write to them.
what you keep, whatever happens
what the first 3 months look like.
your part: a 90-minute workshop, about an hour of setup, your LinkedIn connected, then about an hour a week. your sales person answers everyone who replies.
WEEK
1
the list
500 to 1,000 companies in one segment, each with the public clue that put it there.
WEEK
2
the size check
we check LinkedIn can reach enough of your list. too few, even after we widen it once: we stop, you keep the list, and weeks 3 and 4 are refunded.
way out 1WEEK
3
ads and messages live
ads at that list only, on your own ad account. a short message sequence from your own LinkedIn to the top of the list. every reply goes to your sales person.
WEEK
6
the pace check
in week 1 we write down how many companies should engage by week 6. under half that number: either of us can stop, and weeks 7 and 8 are refunded.
way out 2WEEK
12
the write up
yours to keep. then it runs month to month: the list rebuilt every month, new posts and ads. stop with a month's notice.
or: what the other options cost.
do it yourself: side by side on one client's account, the default bid paid $287 a lead on 2 leads. a manual bid paid $90 on 24. same click rate.
not ready to book?
FREE WITH YOUR WORK EMAILLinkedIn ads benchmarks 2026.
the rest of the page: CPM for small lists, cost per lead by source, the 3 traps.
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who runs this
Bogdan Liutic
on stage · Claude in the Wild · 30 Jul 2026
14 years in go-to-market, built two businesses to 7 figures and exited one, now building the signal loop in public with CR8.
wrote the LinkedIn ads playbook for Growth Unhinged
LinkedIn ads masterclass at GTM Engineer School
2026 Clay GTM hackathon winner
delivery center lead, marketing operations
questions founders actually ask.
what is the map, and why is it free?
one page, drawn with you on the call: which public clues show a company needs you, how the ads reach only those companies, and who on your side follows up. it is built from what your market already says in public, so it costs you nothing. you hire us to run it, or you take it and run it yourself.
what do the first 3 months include?
week 1: your buyer profile, a list of 500 to 1,000 companies built from public clues, and a scorecard of what counts as a lead, in your words. week 2: we check LinkedIn can reach enough of them. week 3: ads live on your own ad account, and the first messages from your own LinkedIn. week 6: the list refreshed, and engaged companies counted against the number we wrote down in week 1. week 12: a write up you keep either way. after that it runs month to month: the list rebuilt every month, new posts and ads, the messages refreshed.
why the four gates?
because below them LinkedIn ads cost more than they bring back. miss one and you hear it on the first call. you keep the map and the math, and pay nothing.
what if the math says no?
you hear it on the call, plainly: at these numbers LinkedIn ads would cost you more than a client is worth. when your deal size or close rate moves, run it again.
what does it cost?
$4,000 a month, every month. 3 months minimum, then month to month, stop with a month's notice. no custom quotes. ads are on top: at least $2,000 a month, paid to LinkedIn from your own ad account, none of it to us. the first 6 weeks are the real decision. if fewer than half the companies we planned in week 1 have engaged by then, either of us can stop and the 2 unused weeks are refunded. at the minimum ad spend, a stop there means you have put in about $8,000: $6,000 to us and about $2,000 in ads. billing is a monthly subscription: an invoice by email, due in 7 days, by card or bank transfer. nothing is charged automatically.
how much do we spend on ads?
at least $2,000 a month for each list, so at least $6,000 per 3 months, paid straight to LinkedIn from your own ad account. we size it to your list in week 1. none of it comes to us.
what do you need from us?
a 90-minute workshop, about an hour of setup in week 1, your LinkedIn connected for the messages, then about an hour a week. your sales person answers the people who reply or engage, and sends the follow-ups we draft.
who owns the ad account, the list and the ads?
you do, from day one. the ads run on your own ad account. the list, the audiences, the record of who engaged and the one-pager on how it all runs stay yours after any stop.
what if our market is too small?
we find out in week 2. if LinkedIn can't reach enough of your companies, we widen the list once. still short, we stop: you keep the list, weeks 3 and 4 are refunded, and you have paid $2,000.
how fast do I see something real?
week 1: your buyer profile and your list, not a kickoff deck. ads and the first messages go out in week 3.
does it renew on its own?
after the first 3 months it runs month to month at the same $4,000 a month. stop it with one email and a month's notice. nothing is billed after that.
do you do our sales for us?
no. we build the list and the message sequence, and send it from your own LinkedIn. every reply goes to your sales person, who answers it and books the call. we never book meetings for you.
do you promise meetings or closed deals?
no. we stand behind warm decision-makers in your CRM the same day, with a reason to write to them. your sales team closes. your sales cycle runs in months.
your map, drawn with you in 30 minutes.
where your list comes from, how the ads run, who follows up.